Hello Everyone,
For your fourth Writing Journal assignment, please read the following article: “English: It’s the Real Thing - As a college major, the language has more going for it than just Shakespeare." Lisa Stefany, Philadelphia Inquirer. Friday, August 21, 2009.
- From Falvey Library's homepage (on the left side), choose "Databases A-Z."
- Then choose " Philadelphia Inquirer."
- Write the article’s title in the “Search” data field, and perform your search.
You’re welcome to respond to the article however you wish. I do encourage you, though, to consider the following:
Do you know of any current rhyming advertisements or political slogans that illustrate Lisa Stefany’s ideas, or do you remember any from the past? What are they? What makes them memorable?
Considering the “four words” the author mentions that characterized a political campaign: What is it that makes an advertisement or slogan memorable to you?”
Can you take an advertisement’s slogan (examples— “Just Do It” (Nike) or “Dude, you're getting a Dell”) and turn it into a memorable rhyme?
What do you think about Ken Steele’s quotation? Would you expect her to hire an English major to work in her organization? Why or why not?
Did any of the author’s ideas surprise you? If so, which ones came as a surprise?
Please include the following information as a heading on your work:
Your name
Eng1050 – 20
Writing Journal Assignment #4
Please post your Writing Journal response to this article / topic (200 - 250 words) by Thursday, October 8, 2009.
Have a good day.
Mr. Dierkes
Subscribe to:
Post Comments (Atom)
Jackeline Moreno
ReplyDeleteEnglish 1050-20
Assignment #4
I was surprised when Lisa Stephany brought up the business world as an opportunity for employment of English majors. It makes a great deal of sense that marketing should depend so highly on language, after all, catchy words are the most memorable things next to images. Almost every company that has a logo also has a jingle or trademark saying. Business is a practical use of the skills learned with a strong education in the English language but it seems like something that doesn’t quite appreciate the art and genius of language for its own sake but for the money it can produce. Artist of today are suffering from this economics crisis so I can understand why business would seem like an attractive application of English skills but in general I suspect that the use of these skills in this environment would be quite limited. English majors in marketing would have few opportunities to works with complex and truly genius language. They would have to stick to a level of the language that the majority, those with little education in literature, would understand. While I find the business world a grand opportunity for making money from one’s skills, I believe it is an inadequate platform for the for growth and excellence in art of language.